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Article 1
Article (1) The design of the Emirates Brand consisting of “seven lines” shall be approved and the accompanying logo, which is “Impossible is possible” in Arabic and English, shall be approved, as attached to this Resolution.
In effectCabinet Resolution
General UAE Legal Questions LawCabinet Resolution No. (79) of 2020 Regarding the Approval of the Emirates Brand
UAE Cabinet Resolution·Cabinet Resolution No. (79) of 2020
قرار مجلس الوزراء في شأن اعتماد الهوية الإعلامية لدولة الإمارات العربية المتحدة
Authoritative Arabic version per the official UAE Legislation portal
Law ID
2857
- Issued Date
- November 22, 2020
- Effective from
- November 22, 2020
- Articles
- 6
- Last synced
- Jul 20, 2026
Plain-language summary
Approves the Emirates Brand as the official national brand identity for the UAE, establishing guidelines and standards for its use across government and public…
Synced from the official UAE Legislation portal · Plain-language summary by the LEXAI editorial team
Article-level text
Key Articles
6 articles
2
Article 2
Article (2) The UAE Government Media Office shall be the concerned official authority in the State and shall be responsible for everything related to the State’s Visual Brand and the sole reference for the uses of the Brand, and for this purpose it may: 1. Adopt and sponsor the Emirates Visual Brand and support all parties in the Government and Private Sectors in the State for the purpose of using the Brand and the accompanying Logo and its applications inside and outside the State. 2. Supervise the uses of the Brand and the accompanying Logo, and the approval for Government and Private Agencies and other parties to use it in accordance with the terms and conditions approved by the Office.
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Cabinet Resolution of 2020 Regarding the Approval of the Emirates Brand 2 3. Make improvements and changes for the purposes of developing and improving the Brand or the use of accompanying logos that vary according to the requirements and events. 4. Coordinate efforts, strategies and initiatives for the Brand activities with both federal and local government and semi-government agencies in the State, and the Private Sector. 5. Grant approval to trademark owners to design and produce commercial products related to the Brand and logo, issue the necessary guidelines for this, and contract with them in this regard.
3
Article 3
Article (3) All federal and local government agencies and leading national companies in the Private Sector and civil and humanitarian institutions must establish the use of the Emirates Logo and Brand in accordance with the guidelines from the UAE Government Media Office, by including them in: 1. Their economic, tourism, cultural, social and other initiatives and activities. 2. Their visual brands. 3. The main campaigns and events organized and supervised by these entities and their sectors.
4
Article 4
Article (4) All government and private entities must coordinate with the UAE Government Media Office regarding the uses of the Brand and the accompanying Logo, and not modify or change any of its axes in any way.
5
Article 5
Article (5) Any provision that violates or contradicts this Resolution shall be repealed.
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Cabinet Resolution of 2020 Regarding the Approval of the Emirates Brand 3
6
Article 6
Article (6) This Resolution shall be published in the Official Gazette and shall be entered into force as of the date of its publication. Mohamed Bin Rashid Al Maktoum Prime Minister On: 07 Rabi’ Al-Awwal 1442 H Corresponding to: 22 November 2020 A.D
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Cabinet Resolution of 2020 Regarding the Approval of the Emirates Brand 4 Annexed to Cabinet Resolution No. (79) of 2020 Design of the Emirates Brand and Accompanying Logo Vertical Design of the Logo ................................................. And the text brand in both languages Horizontal Design of the Logo ................................................. And the text brand in both languages
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Note: The Arabic text of this legislation is the authoritative version as per the official UAE Legislation portal.
Articles in this law(6)
- 1Article (1) The design of the Emirates Brand consisting of “seven lines” shall b
- 2Article (2) The UAE Government Media Office shall be the concerned official auth
- 3Article (3) All federal and local government agencies and leading national compa
- 4Article (4) All government and private entities must coordinate with the UAE Gov
- 5Article (5) Any provision that violates or contradicts this Resolution shall be
- 6Article (6) This Resolution shall be published in the Official Gazette and shall
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