General UAE Legal Questions LawCabinet Resolution No. (79) of 2020 Regarding the Approval of the Emirates Brand

Article (1) The design of the Emirates Brand consisting of “seven lines” shall be approved and the accompanying logo, which is “Impossible is possible” in Arabic and English, shall be approved, as attached to this Resolution.

Article (2) The UAE Government Media Office shall be the concerned official authority in the State and shall be responsible for everything related to the State’s Visual Brand and the sole reference for the uses of the Brand, and for this purpose it may: 1. Adopt and sponsor the Emirates Visual Brand and support all parties in the Government and Private Sectors in the State for the purpose of using the Brand and the accompanying Logo and its applications inside and outside the State. 2. Supervise the uses of the Brand and the accompanying Logo, and the approval for Government and Private Agencies and other parties to use it in accordance with the terms and conditions approved by the Office.…

Article (3) All federal and local government agencies and leading national companies in the Private Sector and civil and humanitarian institutions must establish the use of the Emirates Logo and Brand in accordance with the guidelines from the UAE Government Media Office, by including them in: 1. Their economic, tourism, cultural, social and other initiatives and activities. 2. Their visual brands. 3. The main campaigns and events organized and supervised by these entities and their sectors.

Article (4) All government and private entities must coordinate with the UAE Government Media Office regarding the uses of the Brand and the accompanying Logo, and not modify or change any of its axes in any way.

Article (5) Any provision that violates or contradicts this Resolution shall be repealed.

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Cabinet Resolution of 2020 Regarding the Approval of the Emirates Brand 3

Article (6) This Resolution shall be published in the Official Gazette and shall be entered into force as of the date of its publication. Mohamed Bin Rashid Al Maktoum Prime Minister On: 07 Rabi’ Al-Awwal 1442 H Corresponding to: 22 November 2020 A.D

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Cabinet Resolution of 2020 Regarding the Approval of the Emirates Brand 4 Annexed to Cabinet Resolution No. (79) of 2020 Design of the Emirates Brand and Accompanying Logo Vertical Design of the Logo ................................................. And the text brand in both languages Horizontal Design of the Logo ................................................. And the text brand in both languages

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