Are gift cards and vouchers protected, and can a UAE shop expire them?

Gift cards and vouchers in the UAE are governed mainly by the terms and conditions the issuer sets, combined with the general consumer-protection principle that those terms must be clear, fair, and properly disclosed before you buy or accept the card. Key details such as any expiry date, where the card can be used, and what happens to an unused balance should be stated transparently. If an issuer tried to apply a hidden expiry or a condition that was never disclosed, that lack of transparency can be a consumer-protection concern. To protect yourself, read the voucher terms when you receive it, note any expiry, keep the card and proof of purchase, and use the balance within the stated period. If a retailer refuses to honour a validly issued, unexpired voucher, raise it in writing and, if unresolved, escalate to the Ministry of Economy (600 522225) or your local economic department. Because gift-card rules depend largely on the issuer's disclosed terms, confirm the specific conditions with the retailer, and check the current consumer-protection guidance with the Ministry of Economy if you are unsure of your position.