Article (33)
Conditions and Controls of Advertising and Publicity
It is prohibited to publish any propaganda or advertisement that violates the media content
standards set forth in the Decree by Law and this Resolution, or that directly or indirectly
harms the public interest. Individuals, entities, and media institutions, including those
operating within media free zones, shall comply with the following conditions and controls:
1. Advertisements shall not be ambiguous, unclear, or lacking in definitive meaning.
2. Advertisements shall not include or contain incorrect or misleading claims, exaggerations,
assertions of exclusivity, disparagement of competitors, or any content that may be
construed as fraudulent or deceptive.
3. Advertisements shall not feature forged, imitated, or unlawfully used signs, signals, or
images.
4. Advertisements shall be factual and not exaggerated, ensuring they do not create any
confusion or ambiguity with other names, products, or activities.
5. Advertisements shall not involve any criminal activity or violate the principles and
standards of media content and Age Rating System applicable in this regard.
6. Advertisements shall be clearly identified, distinct, and separate from other editorial and
media content. They shall be delineated by clear boundaries to differentiate them from
other materials and time slots in cases of broadcasting.
7. In cases where advertisements directly or indirectly denotes that the advertiser promotes,
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advertises, or endorses a specific product or service, the advertiser shall clearly disclose
any financial return he receives due to a commercial relationship with the person or entity
that owns the advertised product or service.
8. Advertisements shall observe the conditions and controls regarding the use of the UAE
flag, symbols, emblem, and national anthem.
9. Advertisements shall not include the promotion of alcoholic beverages, prohibited
narcotic substances, tobacco, or smoking in anyway whatsoever, whether directly or
indirectly.
10. Approval from the relevant authority shall be obtained, while abiding by the
requirements imposed by such authorities, in the following cases:
a. Real estate advertisements.
b. Advertisements for medical products, clinics, hospitals, or health or pharmaceutical
services or products.
c. Advertisements related to securities and financial services.
d. Advertisements concerning providing educational services.
e. Food-related advertisements.
f. Any other advertisements as determined by the UAE Media Council or the competent
authority.