What can I do if a UAE seller refuses to honour an advertised discount or promotion?

Traders in the UAE are expected to honour the promotions and discounts they advertise, and refusing to apply a genuinely advertised offer can be a consumer-protection violation. If a store declines to give you an advertised discount, calmly show staff the promotion, whether it is a printed flyer, in-store sign, app screenshot, or social-media post, and ask them to apply it. Capture and keep that advertisement, along with the dates and terms shown, because it proves the offer existed and what conditions applied. Read the offer's stated conditions carefully, since legitimate exclusions, expiry dates, or limited stock terms may apply if they were clearly disclosed. If the seller advertised the deal without proper conditions and still refuses, raise it with the Ministry of Economy (600 522225) or your emirate's economic department, which monitor promotional and pricing practices, especially during major sale seasons. The authority can require the business to comply or act against misleading promotions. Document the advertisement, your attempt to claim it, and the seller's refusal so your complaint is well supported.